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About AmNa

and who is the man behind it?

Welcome to AmNa Consult GmbH, your navigator in the era of digital transformation and strategic realignment.

The name AmNa stands for "Alexander Muhr North America." This naming reflects the original area of impact of our founder and underscores our deep connection and commitment to bridging European and North American markets.

Founded and led by Alexander Muhr, a visionary international businessman with a global footprint and more than 20 years of experience in the medical and consumer goods industries, AmNa Consult is on the peak list of consultancies for companies looking to expand in global markets and differentiate themselves through innovative solutions.

Our expertise ranges from implementing cutting-edge digital transformations to developing and executing thoughtful go-to-market strategies, supported by our founder's profound market knowledge of global markets and his success in leading international projects.

At AmNa Consult, we combine in-depth industry knowledge with a tailored approach to guide your company through the dynamics of digital and geopolitical change, secure sustainable growth, and establish suitable business partnerships.

Alexander is a dynamic interim manager with profound expertise in leading international teams. His legal work authorization in Europe and Canada enables us to be active on both sides of the Atlantic. His ability to effectively lead strategic changes makes him the ideal candidate to steer and advise your company through transitional phases.

As a leading expert in digital transformation, he advances the evolution of business models to successfully position companies in the digital era.

His repeatedly proven design of go-to-market strategies ensures sustainable growth and competitive advantages, supported by his profound knowledge of global markets and the talent to optimize existing processes and anticipate trends.